5 Must-Haves In Copywriting For Websites

    1. Get Specific Nothing can spell out BORING quicker than bland claims that really say nothing. “My clients make more money!” is a perfect example of poor copy that has a short span of life. What happens when you change it to, “My clients increased their sales by 23.5% in the first 30…

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The 10 Don’ts Copywriting Commandments You Should Obey

    1. DON’T! Write for 100% of your traffic DON’T try to please everyone or you’ll ultimately suffer from a crappy 1 to 2% conversion rate. Write copy for the 20 to 35% of your traffic that is most likely to convert.   2. DON’T! Welcome people to your site Need I explain more?…

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How To Spot a Highly Credible Copywriter

Copywriters are found in abundance. Exceptional ones, though, are extremely rare. Even in the most respected ad agencies, few can bolster sales with accuracy and potency that wins customers’ heart. I’ve met with some of the best copywriters around. They imply plenty of hacks who are able to cobble together relevant information to create cash-magnet…

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The 10 Dos Web Copywriting Tips You Probably Don’t Know

If copywriting is not your thing, just steal this exhaustive list for your next web copywriting work. But beware, your brain will hurt if you read it at once. So, take your time, apply 2 or 3 lists (or more) per day and banish your copywriter’s block!    1. DO research before write Like every…

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The Most Important Question You Must Answer Before Writing An Ad

  You cannot write a blockbuster ad until you answer one question. Once you have answered this question, your ad will almost write itself. The question is: “What am I really selling?” Am I selling cosmetics? Or am I selling the hope of the 30-something woman who lives in Damansara. Am I selling clothes? Or…

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