How To Spot a Highly Credible Copywriter

Copywriters are found in abundance. Exceptional ones, though, are extremely rare. Even in the most respected ad agencies, few can bolster sales with accuracy and potency that wins customers’ heart. I’ve met with some of the best copywriters around. They imply plenty of hacks who are able to cobble together relevant information to create cash-magnet…

Continue Reading →

The 10 Dos Web Copywriting Tips You Probably Don’t Know

If copywriting is not your thing, just steal this exhaustive list for your next web copywriting work. But beware, your brain will hurt if you read it at once. So, take your time, apply 2 or 3 lists (or more) per day and banish your copywriter’s block!    1. DO research before write Like every…

Continue Reading →

The Most Important Question You Must Answer Before Writing An Ad

  You cannot write a blockbuster ad until you answer one question. Once you have answered this question, your ad will almost write itself. The question is: “What am I really selling?” Am I selling cosmetics? Or am I selling the hope of the 30-something woman who lives in Damansara. Am I selling clothes? Or…

Continue Reading →

How to Write a Brand Positioning Statement

What do we mean by ‘brand’? It’s not as obvious as it sounds. Apple undoubtedly qualities, as do the likes of BMW, Avon, and Gucci. But what about Taylor Swift? Or Dr. Azizan Osman? What about Iceland, Facebook, Game of Thrones or Pokemon Go? Are you a brand? Why and why not? To understand this,…

Continue Reading →

5 Best Practices For Ecommerce Content Marketing

Content marketing is becoming prevalent these days. You should write blog posts, share it on social media and repeat the process over and over again. And you should make it as part of your marketing strategies. But you are just starting out. You are selling physical products on the Internet from the comfort of your…

Continue Reading →

Page 1 of 3