How to Write a Brand Positioning Statement

What do we mean by ‘brand’? It’s not as obvious as it sounds. Apple undoubtedly qualities, as do the likes of BMW, Avon, and Gucci. But what about Taylor Swift? Or Dr. Azizan Osman? What about Iceland, Facebook, Game of Thrones or Pokemon Go? Are you a brand? Why and why not? To understand this,…

Continue Reading →

5 Best Practices For Ecommerce Content Marketing

Content marketing is becoming prevalent these days. You should write blog posts, share it on social media and repeat the process over and over again. And you should make it as part of your marketing strategies. But you are just starting out. You are selling physical products on the Internet from the comfort of your…

Continue Reading →

The Ultimate Guide To Writing Compelling Website Home Page

Understand this; poor home page copy = poor sales or leads. Although there are other factors come into the mix, a clear and convincing copy is the uppermost priority that leads to conversion. Why? Because all the delightful things come from a home page. It receives visitors from a number of places; they might come…

Continue Reading →

The great copywriting hoax everyone believes

  It is too pervasive that great copywriting messages are all come from your head. It is the same line that people especially business owners or even marketers believe that because they created the product or service, they know best what the message should be. It’s terrible. People have been lying to you for ages.…

Continue Reading →

3 Reasons Why The Copy I Hate Bring Profits

Every copywriter’s nightmare. We write beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…” And I’m reminded of the days when I just started as a copywriter. Looking back, I must have been training for what I do now. I had lots…

Continue Reading →

Page 2 of 4