Copywriting Portfolio

See my recent web copywriting portfolio.

You want to see proofs so you are confident to hire me to write copy for you. Yeah, seeing is believing. Here are some of my works:

Website Copywriting

Client: alcohol-free perfumes producer

The brief: to make the website easier-to-read, consumer-friendly and rank high in the search engine result pages.

The web content writing involved massive copy editing and rewriting especially for the home page, product pages, and product descriptions. I took the initiative to lead the whole website architecture based on survey analysis, user experience, usability, SEO and conversion rate optimisation.

The result: The revamped website had seen a significant lift in conversion by 3% without increasing the cost of paid traffic.

Website Copywriting

Client: smartphone custom case maker

The brief: to write copy from the beginning. The message was written in clear, funny and simple language. I also took the initiative to lead the whole website architecture based on survey analysis, user experience, usability, SEO and conversion rate optimisation.

The result: There were several changes on the copy to be tested against the control page. The client has seen the improvement in the sales and conversion by tweaking headlines and body copy.

Landing Page Copywriting

Client: a leading professional IT Support and Service Management training provider in Malaysia.

The brief: to write a PPC landing page copy. The client had struggled to compete with competitors whose credentials and competency were questioned, although their websites got lots of traffic from Adwords. The goal was to convey clear, engaging and easy-to-understand copy to attract professionals to sign up for the client’s courses.

The result: The landing page had gained significant new sign ups from PPC ad campaign. The new landing page layout had fewer distractions on the page elements, resulting an improved conversion compared to the control page.

... or in case you are wondering if I have suffered from 'no portfolio showing' syndrome, here are the cures:

malaysia curtain blind company

fansbook home page

Website copywriting

product description copywriting

sales letter

email newsletter

msd digital web content

orang.e homepage content

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