Client: alcohol-free perfumes producer
The brief: to make the website easier-to-read, consumer-friendly and rank high in the search engine result pages.
The web content writing involved massive copy editing and rewriting especially for the home page, product pages, and product descriptions. I took the initiative to lead the whole website architecture based on survey analysis, user experience, usability, SEO and conversion rate optimisation.
The result: The revamped website had seen a significant lift in conversion by 3% without increasing the cost of paid traffic.